For the love of Pharell

Pharell Williams 'i am OTHER' media

Those who know me and my heavy bias when it comes to all things Pharell are probably thinking here we go, Oreka, the product junkie has found a band wagon. (**OrekaShrug**)

Pharell Williams is exactly my kind of nerd and I’ll wear my stan badge with pride. I don't have much to say in this post, the manifesto below is pretty self explanatory. 


i am OTHER
By Pharrell Williams

I serve and represent the OTHERS because I am one myself.

OTHERS defy expectations and stereotypes. We are curious, ambitious, energetic and have every intention of squeezing the most out of life. Above all, we are individuals.

OTHERS don’t fit into categories. We are not jocks. Or skaters. Or musicians. Or students. Or technologists. Or audiophiles. We want to be all of the above and then some.

OTHERS are a diverse group of optimistic, bright minds connected by technology and a desire to make our mark, who together can advance culture and even humanity.

OTHERS are not defined by demographics or geography. We have shared ideals, dreams and a vision for a new reality. 

OTHERS believe individuality is the new wealth. Experiences are the new assets to acquire. Whoever is the most individual wins.

i am OTHER celebrates people who push society forward. The thinkers. The innovators. The outcasts. History has proven that it’s the rule breakers who have the power to change the world.


Brought to you by musician, producer and entrepreneur Pharrell Williams, i am OTHER is a cultural movement dedicated to Thinkers, Innovators and Outcasts.

I can almost hear my friends groaning already. 

Peace, love and OTHER